What
is an eBrochure? How does it work?
Viewable on any computer screen, eBrochures
incorporate an amazing 3D page turning effect that has the
look and feel of regular print brochures.
With an easy-to-use, point-and-click format, they can:
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Easily be sent via email |
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Downloaded from your website |
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Or even handed out on CD |
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Are easy to use |
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Are quick to download |
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Can be packed with stunning graphics |
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Can be updated and changed instantly |
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Can include links to your website |
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Can be viewed offline and saved on
a computer |
Here's how an eBrochure works:
Everything that you would put into a conventional travel brochure
(i.e. information, photos, contact details, etc) - gets packaged
into a tiny
eBrochure file that is perfect for distribution over the Internet.
Unlike other file formats, special compression technology used
in
eBrochures means they are small enough to be quickly downloaded
off the web or sent via email.
Files that would normally take up to 30 minutes (or more) to
download, can be viewed in eBrochure format in around 3 minutes
on a standard 56k Internet connection (2-20 seconds on a high
speed connection).
How
can an eBrochure increase my sales and save me money?
Simple. Here are eight ways eBrochures can start making you
money now:
1). Save
thousands of dollars by eliminating unnecessary
expenses like printing and postage!
2). Free-up
your day by cutting out repetitive chores.
No more licking stamps, addressing envelopes or other time
wasting activities that are costing you time and money.
3). Close
more sales and make your staff more productive.
Stop answering the same questions day after day -- send
your customers all the information they need in an eBrochure!
4). Use embedded links in your eBrochure
that drive traffic to your
website.
5). Increase customer loyalty and encourage
repeat purchases by sending out weekly or
monthly specials in your eBrochures.
6). Use e-mail
to promote your business -- to as many customers
as you like -- anywhere in the world -- absolutely FREE.
7). Exploit an unlimited
amount of "free word of mouth"
advertising by encouraging your customers to forward your
eBrochure to all of their friends, family and work colleagues.
8). Keep your
information up-to-date and professional
by using software that allows you to instantly make changes
to your eBrochure.
What
makes eBrochures different from other marketing formats?
Unlike PDF, Word, Powerpoint or other formats, eBrochures
actually look and feel just like traditional print brochures
-- with pages that turn like a real brochure.
In addition, eBrochures:
• Are easy-to-use -- just point-and-click.
• Are quick-to-download.
• Require no scrolling -- each page fits your screen.
• Feature stunning graphics and photos.
If you've ever fumbled around a badly designed website or piece
of software, you realize how annoying (and frustrating) it can
be.
It's for this very reason that eBrochures use a simple point-and-click
format designed especially for basic computer users. Clicking
on the right side of the brochure turns the page forward and
clicking on the left side turns it backwards.
This means potential customers -- regardless of their computer
skills -- can easily view your eBrochure without having to
learn new software.
Can
customers print from my eBrochure?
Yes!
Any recipient of your eBrochure can print a hard copy from
any normal PC and printer.
You can even disable the print function, should you want to
restrict users from printing your eBrochure.
Can
I edit an eBrochure myself?
Yes.
The great thing about using eBrochures is that changes can
be made instantly at any time!
Just think -- with a print brochure, even a little mistake
(like a wrong digit in a phone number) can cause terrible damage
to your business.
With an eBrochure you'll never risk making expensive mistakes
again.
Changes can be made instantly, so you can guarantee your finished
product is always accurate and totally professional.
New products, prices or important information can be added
quickly at the click of mouse button.
What's
the best way to send an eBrochure to my customers?
There are 3 ways that you can distribute eBrochures to your customers:
1. Have your eBrochure available on your website
This is a great way to give your product or service an instant
worldwide audience, available 24 hours a day - 7 days a week.
And best of all - it's free!
Website: How it works:
a) Place a button or text link on your website named
"eBrochure".
b) Potential customers simply
click on the button to view your eBrochure.
2. E-mail your eBrochure directly
to your customer
It's fast and it's free. An added advantage of e-mail is that
potential customers can easily forward your eBrochure to their
friends and colleagues, generating further sales leads.
E-mail: How it works:
a) You e-mail your eBrochure to your customer.
b) Your customer receives the eBrochure instantly
and views it.
3. Handout your eBrochure on CD
Trade shows, seminars and other public events are the perfect
time to hand out your eBrochure on CD.
They are also ideal for customers who have a computer, but
don't have access to the Internet.
CD: How it works:
a) Hand out your eBrochure on CD to your
customer.
b) As soon as the CD is inserted, your eBrochure
opens automatically.
Can
end-users change or extract information from my eBrochure?
No.
Unlike website's where users can freely "copy & paste"
text or steal your images - eBrochures are packaged as read-only.
This means users can view your eBrochure - but not
change it.
How
much does it cost?
A LOT less than printing a brochure.
If you have a print brochure you'd like to convert into an
eBrochure, simply send us your brochure material and we'll
do the rest!
Upon completion, we provide you with:
1) One version of the eBrochure to place
on your website and e-mail to your customers.
2) A Master copy of the eBrochure on CD.
3) Complete access to the original source
files, so you can edit and update your eBrochure in-house.
4) Full tech support in placing your eBrochure
on your website for download.
We also provide you with the editing software, which allows
you to edit and update your eBrochure in-house.
Everyone in the travel industry is turning to eBrochures
to improve bottom lines and reduce overheads... isn't it about
time you did too?
To get a quote from a Smart Travel Brochures representative,
please fill in the form below:
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